Hollywood National Excelsior Publication, Los Angeles, CA, 1963.
First edition, first printing one of 400 copies, number 253.
Original white glassine wrappers, printed in red.
Condition: Good condition. Original wrapper is discolored, and has wave pattern across front cover. Some tearing in the glassine wrapper along the top and bottom edges. The spine has some minor scuffs on the bottom. Back cover wrapper has a dirty mark across the center. Tight spine, No staining of foxing on interior pages. Nice copy.
In near fine condition with the rare original glassine wrapper. Ed Ruscha"s first book, a seminal "bookwork", one of the most influential conceptual art works, it served as a kind of tonic, liberating the artists" book from many of its traditional emphases. "The first book came out of a play with words. The title came before I even thought about the pictures. I like the word ‘gasoline" and I like the specific quality of ‘twenty-six. " If you look at the book you will see how well the typography works-I worked on all that before I took the photographs. Above all, the photographs I use are not ‘arty" in any sense of the word....One of the purposes of my book has to do with making a mass-produced object. The final product has a very commercial, professional feel to it....I have eliminated all text from my books — I want absolutely neutral material. My pictures are not that interesting, nor the subject matter...my book is more like a collection of ‘ready-56 item 241 mades". Edward Ruscha, Artforum interview, 1965; Lippard, Six Years: The dematerialization of the art object from 1966 to 1972, p.11. "The most renowned series of artists books in the history of the genre, " Parr & Badger."